In the past two years, the trend of electronic cigarettes going global has been strong. What trends will electronic cigarettes have in 2024?
1. Environmentally friendly and biodegradable electronic cigarette packaging and casing
In the European market, environmental issues have become an important factor restricting the development of the disposable electronic cigarette industry, and government departments and consumers have gradually realized the environmental damage of electronic cigarettes. Therefore, for e-cigarette brands, on the one hand, promoting waste e-cigarette recycling services, and on the other hand, promoting the design and production of environmentally friendly e-cigarettes may be more in line with the current trend in the European market.
At present, many domestic manufacturers such as Simore have already developed environmentally friendly e-cigarette solutions. It is expected that by 2024, as the controversy over the environmental issues of e-cigarettes among European government departments and consumers continues to grow, more and more manufacturers will follow up on the application of environmentally friendly biodegradable materials such as PLA and PBAT in e-cigarette packaging, casings, and other aspects.
2. Growth opportunities for cartridge swapping and bottled oil
In 2023, due to its advantages such as low price, diverse flavors, and convenient portability, disposable e-cigarettes have become popular in markets such as Europe, North America, the Middle East, and Russia, which has also accelerated the regulatory progress of government departments on disposable e-cigarettes. At the same time, due to the characteristic of disposable e-cigarettes being thrown away immediately after use, environmental issues have attracted people's attention, and environmentalists are constantly criticizing disposable e-cigarettes.
Especially in Europe, under the dual pressure of regulation and environmental protection, many manufacturers have begun to adopt a cautious attitude towards disposable electronic cigarettes and are starting to layout cartridge replacement electronic cigarettes. It is expected that the market share of replacement e-cigarettes in Europe, Russia, and other countries will further increase in 2024.
In addition, open oil filled e-cigarettes in Southeast Asian countries such as Indonesia are more favored by local consumers. In 2023, many large domestic factories have already laid out bottled e-liquid in Southeast Asia, and bottled e-liquid may bring greater growth opportunities in 2024.
3. Large scale application of MEMS integrated microphones
Mic head is one of the core components of electronic cigarettes. Currently, the most widely used electronic cigarette is the electret Mic head, which has the advantages of stable mass production and low cost. However, with the technological development and industrial upgrading of the e-cigarette industry, the drawbacks of electret microphones have gradually become prominent, such as lack of oil resistance, poor consistency, self starting problems, and poor SMT compatibility.
In order to improve these issues, many enterprises have been laying out and developing MEMS integrated microphones in recent years, and it is expected to be widely applied in 2024. Compared to traditional electret microphones, MEMS integrated microphones exhibit superior performance in high temperature resistance, oil resistance, and anti volatility, and can achieve high consistency in automated production.
4. Screened e-cigarettes will become more popular in 2024
Due to cost constraints and portability, the design of disposable e-cigarettes initially did not consider any additional features. However, in recent years, the global market has become increasingly competitive, and product homogenization has become severe. Any innovative point may make the product a hot seller, such as adding a screen to the e-cigarette that can display information such as fuel and electricity levels.
At present, the cost of electronic cigarettes with a screen is not significantly different from the version without a screen, and it can greatly improve the user experience and add new selling points to the product. In 2023, many brands have launched e-cigarettes with screens, which have been popular in some overseas markets, such as Bang BOX 18000, Elfworld I15pro 12000, EPE AP15000, Fumot Digital Box 12000, RandM TORNADO 15000, ZOOY DIAMOND 15000, Zooy Rainbow Box 16000, ELF BOX Digital 12000, etc. It is expected that by 2024, more brands will consider screen solutions, and the screen size may become larger and even follow up with touchable large screens, To enhance the product interaction experience.
What other trends do you think the e-cigarette industry will have in 2024?
What are the four major trends in electronic cigarettes in 2024?
Jan 17, 2024
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